I didn't set out to build websites. I set out to build mine.
I'm Griffin Carter, a therapist. When I needed a website of my own I did what everyone does: I got quotes. Agencies talked in weeks and thousands. Template builders handed me someone else's site with my name dropped in. Neither sounded like me, and when your work runs on trust, sounding like you is the whole point.
So I built griffincartertherapy.com myself. Before clinical work I spent years in marketing and business development, and my day job now is listening to people tell me who they are. It turns out that combination is this job: draw the story out of a person, then shape it into words and design that feel like them.
When people started asking who built my site, I realized the process was repeatable, and that it never needed to take weeks. It needed a good conversation and a sharp red pen.